Up to 24HR wear. 100% vegan. No-budge matte.

Icon Era (07)
  • DESCRIPTION
  • DETAILS
  • HOW TO USE IT
More Is Limitless. Finally, a comfortable 24HR matte that gives you more of everything. Made with 100% Vegan ingredients, this liquid lipstick has a non-tightening formula and is suitable for sensitive lips. Plus, it delivers vibrant color in just one step. Formulated with Triple Hyaluronic Acid + Upcycled Cranberry Extract.
  • Up to 24HR wear

  • 100% Vegan 

  • No-budge matte 

  • Lightweight, non-tightening formula with Adapti-Flex Technology for more comfort and flexibility

  • Formula with Triple Hyaluronic Acid + Upcycled Cranberry Extract protects lips

  • Suitable for sensitive lips

  • One-step application: Patented lip-hugging applicator delivers a smooth coat of vibrant color, while the pointed tip lines lips with controlled precision for mess-free application

  • 16 vibrant matte shades designed with all complexions in mind. Find your undertone on the bottom of the pack.  

  • Outline your cupid's bow and follow the contours of your lips with the applicator’s pointed tip. 
  • Then, fill in your lips with a thin, even coat using the lip-hugging applicator.
  • Let the product dry for 30 – 45 seconds without disruption. 
  • To remove, use an oil-based makeup remover or makeup wipes.